Saturday, May 06, 2006

The only affordable European car in the market


Did you know that the new Jetta is larger and is now marketed against the Honda Accord Euro (Acura TSX), the Mazda 6 and the Subaru Liberty in Australia. Unlike the previous model (BORA) which was marketed against BMW and Audi, the newer change in strategy gives it a better advantage as it is the only European car targeting a market dominated by Japanese model. It looks like Volkswagen are set for mass volume just like Honda.

And being European is where its haert lies. Remember, Volkswagen owns Audi and the current advertisement about the car looking more expensive than it is, is true. The front grille is really cool.

0 Comments:

Post a Comment

<< Home