Tuesday, May 02, 2006

Why the Jetta?


The 2006 Jetta is completely new and its bigger than the former car called the Bora.
Yes, the name does sound boring and according to Volkswagen Australia, the former model only sold 350 units in 2005. What a flop and very poor marketing management by Volkswagen Australia. Yes the price was expensive for a underpowered 2L engine with limited rear seating.

The new Jetta is bigger and better and now with a new marketing strategy its is real winner.

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